Bride Wars
November 23, 2009
stuva17
On January 9th 2009 “Bride Wars” hit over 3,000 theaters. This movie was about two best friends Liv (Kate Hudson) the lawyer, and Emma (Anne Hathaway) the school teacher. Both of their boyfriends propose to them on the same day, and they both want to have their weddings at the Plaza Hotel; they each want the other to be the maid of honor.
Together they go to the best wedding planner in New York Marion St. Claire. As the movie plays out we find out that Marion’s secretary has made a major error in the dates of these two best friends’ weddings, she has scheduled them both on the SAME DAY June 6th. After both women make it clear that the other does not want to change the date of their wedding… the war starts.
Liv turns Emma’s spray tan from a light golden brown to orange and Emma turns Liv’s hair blue.More and more things start going wrong up until the day of the wedding these to women are both feuding with each other.
In this movie there are a lot of products that they pop up in the background or subtly in the hands of the characters or simply placed on a table or in a closet. Some of the products that I have found in this movie were:
The Plaza Hotel, Ipods/Iphones, Northface, Dolce and Gabanna, Tiffany & Co., Splenda, Budweiser, Dell, Mac/Apple, Burberry, Vera Wang, Bloomingdale’s, Tropicana, Diet Pepsi, Black Berry, Sprint, Victoria Secret, American Express, Mystic Tan, Cosmopolitan, Babys R’ Us, Advil, Fiji water, and Chanel.
All of these multi-million dollar companies spend millions of dollars in advertising every year, and this movie just added to their sales and promotion of these products.
These companies will have put their products in this movie because they want to get women to buy the designer clothes and dream for a Tiffany’s engagement ring. Showing people how they can look perfect for their weddings as long as they have a Vera Wang wedding dress.
Because this movie can be considered a “chick flick” most of the products placed in this movie will appeal to women. But the Budweiser clearly shows that this movie wanted to make sure that if men went to see it they would know that men who drink Budweiser can get girls that look like Anne Hathaway and Kate Hudson.
Two products that I think had the biggest effect in this movie was the Plaza Hotel and the Tiffany & Co. engagement rings. I think this because the Plaza Hotel was the dream location for both weddings, it was the reason all of the conflict started. The Plaza Hotel played a large and prominent role in this movie, it was the only place to have a wedding. With average women obsessing over having the perfect wedding while watching this movie they will feel that the only way to have that, is if their wedding too is at the Plaza Hotel. And this obsession and thought of being perfect at the Plaza is exactly what they want for business, it will spark influxes of scheduled wedding dates no matter what the price.
For first ten minutes of the movie both Anne Hathaway and Kate Hudson would only talk about getting that little blue box with the white ribbon and how that was the only engagement ring that they wanted, and if it didn’t come in that little blue box it wasn’t worth the money or the time of picking one out. Because of this constant talking about Tiffany’s it influences other women to only desire that kind of engagement ring, making all of their boyfriends buying those kinds of rings.
I am sure that specifically the Plaza Hotel and Tiffany & Co. received an immense increase in sales and revenue because of the products they placed in this movie.
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